Is Honkai Star Rail’s fried chicken crossover worth a trip to Bristol?
Bristol is unlikely to be the focus of a gaming news story. Not unless they do another Wallace & Gromit game, or something. So imagine our surprise when the news hit last week that Honkai: Star Rail, the turn based gacha mega-hit from the same stable as the unstoppable Genshin Impact, was doing a promotional meal deal with… Miss Millie’s. A fried chicken chain that barely exists outside of the city. Of the handful of franchises it has outside of the South West, only two are participating in the promotion.
So, if you’re lucky enough to live in Bristol, Wellington (near Taunton), Eastbourne, or Southampton, you can head over to Millie’s and order two “Astral Express Megabite Meals” to qualify for two holographic tickets that grant special in-game items, plus a special promotional standee that’s about six inches high and features the game’s chief characters, Dan Heng and March 7th, loitering in a generic fast food shop and eating some Assorted Grub. We’re assuming they have to keep it vague because this same material has to work in Miss Millies, Dominos in France, and even Wendy’s in Japan.
Yes, Dominos and Wendy’s, those fast food giants whose reach and market penetration make them a fitting match for one of the biggest F2P games of all time. It’s extra baffling, then, that Miss Millies has managed to nab this promotion in the UK. An institution in Bristol, but probably less well known than Chicken Cottage generally.